Ashlee’s BTEC Creative Media blog

Representation of Old Age Example 1 Wonga Advert —representation created: tired, outdated/colourful fashion sense, moody, stereotypical  — S etting: white background and sofa, boring and dull — C ostume, Hair & Makeup: Colourful/outdated clothes, flower patterned, glasses on chain, grey hair, one appears to be wearing some makeup, the other is wearing none — A ctors: — L ighting: Soft light — P ositioning: Females are on either side of the male — G enre:  — A udience: elderly  — P urpose: to promote a loan company  Example 2 Friends - The Gellers —representation created: avoids stereotypical appearance, clothes are not outdated, hair is not grey, necklace could be slightly outdated (possibly an heirloom?) — S etting: parents old apartment, old furniture, patterned sofas, wood/cushioned dinning chairs — C ostume, Hair & Makeup: modern clothes (for time period - 90s), Judy has no grey hair, Jack only has some, Judy is wear...

Representation of Men Example 1 —positioning: the male is at the front, females are in the background (except Zac Efron) —Zac Efron’s position shows he is of a lower status/less significant than Hugh Jackman —Costume: Hugh Jackman is wearing two royal colours, red and gold (shows wealth) —Rebecca Ferguson is wearing white (symbolises the purity of women) (contrasts Hugh Jackman) —Lighting: Hugh Jackman has a soft light facing him directly, highlighting his face and costume. —The other characters (mostly females) have top lighting to show their faces —slightly low angle, conveys Hugh Jackman’s character has a lot of power Example 2 Harry Potter and the Deathly Hallows part 2 (Trailer) —Hard Light —Slow zoom —Cut, done every few seconds to show as much action as possible —Low saturation —Makeup: dirt on Harry’s face shows violence/struggle —Harry and Voldemort are the main focuses (close up shots, most screen time) Example 3 —All about body image...

Representation of Women Example 1 Vogue —target audience: Appeals to women because it is someone to look up to. Appeals to men because there is skin exposed (male gaze). —camera: mid shot, so viewers can see details —background is blurred, focus is on female —Costume: exposed shoulder, arm and collarbone. Large jacket could suggest that women try to keep themselves covered up but society still sexualises them. —Actor: model is famous (Justin Bieber’s wife) —Lighting: natural light Example 2 Melanie Martinez - Pity Party Music Video —Costume, Hair & Makeup: cute dress, heavy makeup, soft colours, pigtails —Lighting: Soft Light  —Setting: Pretty flower-patterned sofa, decorated table cloth, cream, pink, blue and green balloons, milk and cookies, baby toys —cut, mid shot, close up —setting and costume show the ‘doll-like’ stereotype —Genre: Alternative Music —Audience: Teens —Purpose: To show the negative affects on a women’s emotional state...