Representation of Old Age

Representation of Old Age

Example 1
Wonga Advert
—representation created: tired, outdated/colourful fashion sense, moody, stereotypical 
—Setting: white background and sofa, boring and dull
—Costume, Hair & Makeup: Colourful/outdated clothes, flower patterned, glasses on chain, grey hair, one appears to be wearing some makeup, the other is wearing none
—Actors:
—Lighting: Soft light
—Positioning: Females are on either side of the male
—Genre: 
—Audience: elderly 
—Purpose: to promote a loan company 
Example 2
Friends - The Gellers
—representation created: avoids stereotypical appearance, clothes are not outdated, hair is not grey, necklace could be slightly outdated (possibly an heirloom?)
—Setting: parents old apartment, old furniture, patterned sofas, wood/cushioned dinning chairs
—Costume, Hair & Makeup: modern clothes (for time period - 90s), Judy has no grey hair, Jack only has some, Judy is wearing makeup
—Actors: 
—Lighting: Soft light, focus on their faces, slightly angled \
—Positioning: sat next to each other, Judy is leaning slightly towards Jack, shows positive representation because they are in love and happy
—Genre: Comedy 
—Audience: teens, adults
—Purpose: to entertain 
Example 3
Miranda - Penny 

Comments

Post a Comment

Popular posts from this blog

Representation of Women

Image
Representation of Women Example 1 Vogue —target audience: Appeals to women because it is someone to look up to. Appeals to men because there is skin exposed (male gaze). —camera: mid shot, so viewers can see details —background is blurred, focus is on female —Costume: exposed shoulder, arm and collarbone. Large jacket could suggest that women try to keep themselves covered up but society still sexualises them. —Actor: model is famous (Justin Bieber’s wife) —Lighting: natural light Example 2 Melanie Martinez - Pity Party Music Video —Costume, Hair & Makeup: cute dress, heavy makeup, soft colours, pigtails —Lighting: Soft Light  —Setting: Pretty flower-patterned sofa, decorated table cloth, cream, pink, blue and green balloons, milk and cookies, baby toys —cut, mid shot, close up —setting and costume show the ‘doll-like’ stereotype —Genre: Alternative Music —Audience: Teens —Purpose: To show the negative affects on a women’s emotional state...
Read more

Key terms (incomplete)

Key Terms  Definitions and Examples Anchorage   Definition: when a piece of media uses another piece of media to reduce the amount of connotations. Example: caption on newspaper. Encoding/Decoding Definition: encoding of a message is the production of the message/decoding of a message is how an audience member is able to interpret the message and understand.   Example:  Polysemic Definition: multiple meanings.   Example: red can mean passion or danger. Stereotype Definition: a widely held but fixed and oversimplified image or idea of a particular type of person or thing. Example: female is the victim/damsel in distress (e.g. Scream). Hypodermic Model Definition: suggests that audiences are passive and that the media are able to inject the audience with a message and they will agree with it blindly. 
Read more