Representation of Women

Representation of Women
Example 1
Vogue
—target audience: Appeals to women because it is someone to look up to. Appeals to men because there is skin exposed (male gaze).
—camera: mid shot, so viewers can see details
—background is blurred, focus is on female
—Costume: exposed shoulder, arm and collarbone. Large jacket could suggest that women try to keep themselves covered up but society still sexualises them.
—Actor: model is famous (Justin Bieber’s wife)
—Lighting: natural light

Example 2
Melanie Martinez - Pity Party Music Video

—Costume, Hair & Makeup: cute dress, heavy makeup, soft colours, pigtails
—Lighting: Soft Light 
—Setting: Pretty flower-patterned sofa, decorated table cloth, cream, pink, blue and green balloons, milk and cookies, baby toys
—cut, mid shot, close up
—setting and costume show the ‘doll-like’ stereotype
—Genre: Alternative Music
—Audience: Teens
—Purpose: To show the negative affects on a women’s emotional state when she is lonely

Example 3
The Hunger Games: Catching Fire (Poster)
—Lighting: Hard Light used to create shadows and suspense
—Costume, Hair & Makeup: Black clothes, hair is loose, contrasting to stereotypes of women being ‘well kept’
—Setting: Black background conveys mystery, fire compliments title and suggests that fire is goon g to play a huge role in the film
—Props: Bow and arrow, connections to previous films, shows woman with power and ability
—Mid shot, close to the arrow she is about to fire, could be foreshadowing another character’s point of view
—Genre: Action, Adventure, Thriller, Science Fiction
—Audience:
—Purpose: 

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